developed the complete visual and product identity for veyo, a secondhand and vintage fashion app featuring a digital body scan try-on experience, as part of my cmd graduation project. this included ux/ui design in figma, brand identity development, and a full design system spanning illustration, iconography, and fit-score visualisations, built around a bold colour palette of black, deep red, teal, navy, pink, and cream, paired with the outfit typeface to reflect the brand's confident, sustainable, and body-positive character.